TRUECUT is a creative powerhouse with a blend of a psychological, data & artistic approach to building businesses into brands for the modern era. Based between Auckland, and Melbourne, we collaborate with forward thinking companies typically in an underdog or overdog position. The ones with the hunger for the world to see them achieve greatness, or the ones where their creative isn't matching their ambition.
Born from wanting to build creative that allows people to feel, the same way you get that "wow!" moment a chef creates through their dishes. We soon found a problem that people were paying for Agria potatoes… and getting fast food fries (and not even delivered fast). We love creating feeling through creativity, that's what makes us human, but we also aren't just making pretty colours, we understand the psychology and science behind why content matters for a business and engaging more with the community that hasn't been matched to your brand yet. As a team of thinkers & doers, we look forward to maybe not being your first content partner, but your last.
Team
Oscar Mitchell
Creative Director & Producer
Jake Hoare
Creative Producer
Tyla Topia-Hurst
Admin & Operations
Making brands memorable by creating lasting impressions
Services
Most businesses buy content one project at a time. A shoot here, an edit there, a brief every time. It works, until it doesn't. Until the content feels disconnected, the costs are unpredictable, and nobody's steering the ship.
The alternative? An agency retainer, where your budget disappears into a black box and you hope for the best.
The TRUECUT Vault is neither. A quarterly creative budget with a dedicated partner assigned to your brand, this is where flexible service allocation, transparent pricing, meets a skilled dedicated team. And every piece of content is created in-house. No more brief after brief, you sign off on the direction once, we deliver all quarter.
Want to see what your vault looks like? Let's build your blueprint.
Maybe you don't need a quarterly plan and partner. You need a shoot, an edit, a strategy session, and you need it done well.
Whether it's videography, photography, content strategy, creative direction, or post-production, we bring the same in-house quality to every project. No outsourcing, no shortcuts.
One project. Full TRUECUT standard.
Get in touch and we'll scope it out.
Selected Clients
